The Signature of Louisa Bracq: Embroidery Reimagined

The Signature of Louisa Bracq: Embroidery Reimagined

Louisa Bracq’s embroidery is more than decoration — it’s storytelling woven into fabric.

Embroidery as a word originates from the French word broderie, which means embellishment.

DID YOU KNOW? Every inch of embroidery on every piece of LB lingerie you own to this day remains designed and crafted in the historical heartland of embroidery in France.

"Embroidery remains our DNA, it is the core and the origin of Louisa Bracq. We design, develop and produce all embroideries exclusively for our lingerie collections in our own workshop located in northern France and benefit from a unique family heritage of know-how that allows us to be very creative." - Vincent Bracq

Inspired by everything from Art Deco geometry to the lunar landscapes of the Electric Waves collection, their exclusive designs transform lingerie into wearable art.

Each motif is carefully developed by the in-house design team in France, blending shimmering lurex threads, intricate tulle transparencies, and bold, graphic patterns.

This mastery of embroidery, combined with superior European materials, defines Louisa Bracq’s unmistakable signature: modern, daring, and eternally elegant.

At Maison AD & Co., we invite you to discover the artistry that makes Louisa Bracq an icon of contemporary French luxury.

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